Better is More
Better is Designed
‘Less is more’, proclaimed architect Mies van der Rohe in an era when design was judged purely on aesthetics. Today, we know better. Design is the strategic force that transforms complex challenges into elegant solutions—yet too often, companies struggle to bridge the gap between vision and execution, creating products that miss the mark on both user needs and business impact.
I'm Zu, a design + innovation strategist & licensed Architect based in Chicago. I'm driven by the courage to make things better—to craft products and experiences that enhance how people live, work, and connect. My architectural background taught me that exceptional solutions aren't just technically sound—they're strategically crafted to create lasting impact.
ZUBAIR BHAIDANI
Strategist & Architect
Product Solutions Design Thinking Innovation Methods Architecture
Today's shifting landscape demands leaders who can see beyond the immediate to envision what's possible, while maintaining unwavering commitment to quality and user experience. Someone who can transform ideas into reality, navigate complexity with clarity, and deliver solutions that create measurable value. This is where I thrive—in that crucial space where strategy meets execution, where innovation meets practicality, and where good enough isn't good enough.
The future belongs to products that don't just work—they transform possibilities into realities. Ready to build something better? Let's talk about how we can create solutions that don't just meet expectations—they define new standards of excellence.
Latest Project
Systems mapping reductionist thinking in AI to identify opportunities for holistic, contextual, user-centered intervention.